Chance Craven
Questions

Straight answers.

The questions people ask before they call. If yours isn’t here, call and ask it.

Before you call

What if I don’t know what I need?

Most people don’t. That’s what the first call is for. Tell me what’s going on, and I’ll ask questions until we both know.

What if it’s not something you do?

Then I’ll tell you who does. I know more people than things I can do.

Do you only work in Greenville?

No. I live in Greenville, South Carolina, and I’ve worked in 17 states and five countries.

Will this stay between us?

Yes. What you share with me stays with me, and the people I bring in get the credit.

What’s the best way to reach you?

Call or text 864.395.6951. Email works too: chance@craven.co.

Branding

Can you help me rebrand my company?

Yes. I start with your people and what makes you different, then build the logo, the words and the standards to match. If a full rebrand isn’t what you need, I’ll tell you.

Do I need a new logo?

Maybe not. Most of the time the problem is that nobody can say what you do in one sentence. We’ll figure out which one it is before anybody opens a design program.

Can you write our tagline and core values?

Yes. I’ve written taglines and core values for companies that needed words to stand behind.

Have you built a brand from scratch?

Yes. Honor Supply Co. started as a sketch of a flag. It turned into apparel, a printed journal and a following across the fire service.

Who does the design work?

Sometimes me. Often someone I trust who’s the best at that specific thing. Either way, you deal with me.

Communication

Can you help us communicate during a crisis?

Yes. I’ve spent a lot of my life in the middle of disasters, from Haiti to Hurricane Helene. The first job is getting the right people the right information fast, and saying only what’s true.

Our team hears about changes secondhand. Can you fix that?

Usually. It starts with deciding who needs to know what, in what order, and who tells them. Then we write it plainly.

What if the news is bad?

Then we say it straight. People can handle bad news. What they can’t handle is finding out you weren’t honest.

Can you help with public statements?

Yes. And if a statement isn’t the right move, I’ll tell you that too.

Content

Do you still do photography?

Yes. Photography is one tool I use, not the whole job. If photos are what you need, I’ll shoot them or bring in the right photographer.

Can you shoot from a helicopter?

Yes. I’ve shot with the doors off from an MD500 over Miami, and I bring in pilots I trust.

Can you document our crew, job site or department?

Yes. I’ve spent more than ten years documenting firefighters and the people who do hard work, and I know when to stay out of the way.

Can you tell our story in writing?

Yes. Words, photos or both. The goal is the same: show people what happened, not a staged version of it.

Print

Do you print it yourself?

No. I’ve spent almost twenty years building relationships with printers I can depend on. I handle the details and stay on it until it’s in your hands.

Can you get shirts made fast?

Usually. Tell me the date, the count and what’s going on them. If the date isn’t realistic, I’ll tell you straight.

Can you help with vehicle and fleet graphics?

Yes. I’ve designed graphics for semis, box trucks, generators and tankers, and I know printers who do that work well.

What if something comes out wrong?

It happens. We’re all human. The printers I work with stand behind their work, and I stay on it until it’s right.

Websites

How fast can you build a website?

Fast. Exactly how fast depends on how ready your words and photos are. We’ll set a date on the first call.

Can I update it myself afterward?

That’s the goal. A good website shouldn’t need a developer every time something changes.

Can you build an online registration system?

Yes. I built one for one of the country’s largest homebuilders when they were signing people up one email at a time.

Do I need new photos for my website?

Real photos of your real people beat stock photos every time. If you don’t have them, that’s something I can handle too.

Everything else

What if my problem doesn’t fit any of these?

Call anyway. If I can’t solve it, I’ll connect you with someone who can.

What kind of people do you know?

Builders, designers, printers, pilots, firefighters, responders, volunteers and leaders who can say yes. Twenty years of showing up adds up.

Will you tell me if I don’t need you?

Yes. Sometimes the most useful thing I can do is point you to the right person and get out of the way.

Can you help after a disaster?

Yes. I’ve worked more than thirty of them. I know how to connect people who need help with people who want to help.

Contact

Still have a question?

Call or text. It’s faster than reading, and you’ll get a straight answer.

And if you need someone to pray with, I’m here for that too.

Call 864.395.6951