Field Notes · 006 · Photography
What photos does a contractor's website need?
Short answer
Your crew working, your equipment, finished projects and the work in progress, plus one honest photo of the owner. Skip stock photos completely.
Your website has one job: make a stranger trust you enough to call. Photos do most of that work.
The shot list
- The crew at work. Doing the job, not posed in a line.
- The owner. One good photo of the person they'll be dealing with.
- Equipment. Your trucks and machines say you're established.
- Work in progress. The middle of a job shows how you work, not only how it ends.
- Finished projects. Wide shots, details and from the air when it helps.
- Details. Hands, tools and materials fill a website and social feed for months.
One day covers it
A full day on one or two job sites usually gets all of this. That's 80 to 100 photos, enough for a new website and a long run of social posts.